맞춤형 화장품의 지각된 가치가 신뢰도 및 재구매 의도에 미치는 영향

• 영문명: The Effects of Perceived Values of Customized Cosmetics on Reliability and Repurchase Intention
• 발행기관: 한국인체미용예술학회
• 저자명: 권성심(Seong-Sim Kwon) 전현진(Hyun-Jin Jeon)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제21권 제4호, 261~274쪽, 전체 14쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2020.12.20

영문 초록

This study attempted to investigate the perceived values and reliability of customized cosmetics, which have recently drawn attention in the beauty market, among those who have purchased and used them and analyze the influence of such perceived values and the reliability of the customers’ repurchase intention. For this, a questionnaire survey was performed among girls and adult women in their 10s or older living in Gwangju and Jeollanam-do, who have previously used customized cosmetics from August 5 to October 15, 2018. A total of 146 copies of the 200 distributed questionnaires were used for the final analysis. For data analysis, SPSS 21.0 was used. For the testing of research problems, frequency analysis, descriptive statistics, exploratory factor analysis, Cronbach’s alpha, and regression analysis were conducted. The study results found the following: First, the perceived values had a statistically significant effect on the repurchase intention. Second, perceived values revealed a statistically significant influence on reliability. Third, reliability showed a statistically significant influence on the repurchase intention.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 방법

Ⅳ. 결과 및 고찰

Ⅴ. 결론

참고문헌

키워드

맞춤형 화장품 지각된 가치 신뢰도 재구매 의도 Custom-made Cosmetics Perceived Values Reliability Repurchase Intention