한국기업의 중국시장 진출유형에 따른 결정요인 분석

• 영문명: An Analysis on Determinants for China Market Entry Type of the Korean Company
• 발행기관: 한국통상정보학회
• 저자명: 이제홍(Je-Hong Lee)
• 간행물 정보: 『통상정보연구』제12권 제3호, 223~242쪽, 전체 20쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2010.09.30

영문 초록

Since the reopening of official relations in 1992, Korean and China have become major trading partners, apart from myriad exchanges in culture and other aspects of society. The subject of this study is to analysis on determinants for China market entry type of the Korean company. This article measure the effects on Korea exporter interests of Korea’s trade with china. This paper investigates the determinants of export and FDI referring in entry type in the China’s market of Korea company. There are 250 samples and 130 returns, 170 of them are analyzed for a entry competitiveness. This paper has there main a parts, Multiple regression result shows that the export entry competitiveness are positively affected by the product character and market character. However, The enterprise character and location character does not affect in the export competitiveness. Also, the direct investment entry competitiveness are positively affected by the market character and location character. However, The enterprise character and product character does not affect in the direct investment. Logit analysis result show that the direct investment entry does positively affected in CEO international mind and export entry does affect in more than rival competitive products. In addition, the export entry does positively affected in the customer taste diversity, political risk and economical risk, market environment instability.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구모형 및 가설설정

Ⅳ. 자료수집 및 실증분석

Ⅴ. 결론 및 시사점

참고문헌

Abstract

키워드

Korean and China Market entry export entry direct investment enterprise character market character location character product character