한국수출업체의 수출마케팅 경쟁력 결정요인 분석

• 영문명: An Analysis on Determination for Competitiveness of Export Marketing in Korea Exporting Companies
• 발행기관: 한국통상정보학회
• 저자명: 정창근(Chang-Kun Chung) 최혁준(Hyuk-Jun Choi)
• 간행물 정보: 『통상정보연구』제11권 제3호, 217~237쪽, 전체 21쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2009.09.30

영문 초록

The purpose of this study is to measure importance and performance levels of marketing 4P components of exporting companies, to compare & analyze domestic and foreign exporters’ levels and to establish marketing 4P strategies with maintaining some components, improving some marketing activities and reducing activities to enhance korean exporters’ competitiveness. Korean exporters’ performance is better than foreigners’ in product quality, inquiry and order processing of product, product adoptions. And foreigners’ performance is better than koreans’ in lower price, price adoption, various ways of payments, discount prices.

목차

Ⅰ. 서론

Ⅱ. 수출업체의 마케팅 4P 전략

Ⅲ. 수출마케팅 경쟁력 결정요인 분석

Ⅳ. 결론

참고문헌

Abstract

키워드

export competitiveness export marketing export marketing 4P strategies