전자무역에서의 수출채널별 제품의 신뢰도분석과 현지화전략

• 영문명: An Analysis Product Trust on Export Channel and Product Adaptation Strategy in e-Trade
• 발행기관: 한국통상정보학회
• 저자명: 조원길(Won-Gil Cho)
• 간행물 정보: 『통상정보연구』제10권 제4호, 171~199쪽, 전체 29쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2008.12.30

영문 초록

The purpose of this study is to find out current problems facing the commodity trust of e-marketplace and export channel and product adaptation strategy in e-trade. This study will be an important benchmark to shed the light on understanding export channel and the localization adaptation strategy. The business performance of export corporations in Korea so that they will be able to build their own winning marketing adaptation strategy. This study will also obviously provide Korean export corporations having invested in foreign countries with the solid base to set up their marketing channel and localization adaptation strategy to compete with other export corporations abroad.

목차

Ⅰ. 서론

Ⅱ. 선행연구의 검토와 이론적 배경

Ⅲ. 연구모형 및 분석방법

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

Abstract

키워드

e-Trade Export Channel Trust Adaptation Strategy