중전기기산업 수출시장 매력도 분석

• 영문명: Export Market Attractiveness Analyses of the Heavy Electric Equipment Industry
• 발행기관: 한국통상정보학회
• 저자명: 문창권(Chang-Kuen Moon)
• 간행물 정보: 『통상정보연구』제10권 제4호, 277~298쪽, 전체 22쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2008.12.30

영문 초록

This study develops the market attractiveness assessment model and draws the strategic target markets and their corresponding exporting strategies through identifying the market positions in the dimensions of market attractiveness scores and market positional strength to achieve the innovative export promotion of Korean heavy electric industry and the resulting improvement and reversal of comparative-disadvantage position. In chapter 2, we analyze the stages of selecting target markets, the constructs and their measure variables of market attractiveness models, and the components and strategic policy implications of directional policy matrix. And in chapter 3, we identify the comparative advantage positions of Korean heavy electric industry in the global market through analyzing its trade structure, trends, balance, ratio-balance, and specialization index by the item and the region respectively. We find that the Asia/Pacific region is the most attractive export market of the Korean heavy electric equipment industry, the following important strategic target markets are the America, MENA, CIS/East Europe Regions in the order of their attractiveness and competitive position dimensions. In the mean time, the sub-Sahara Africa and West Europe region is shown to be the long-run-viewpoint target market requiring the innovation or divest strategies owing to their low attractiveness and the low market share of Korean exports.

목차

Ⅰ. 서론

Ⅱ. 시장매력도모형과 지향성정책행렬의 검토

Ⅲ. 우리나라 중전기기산업 무역 추이와 세계시장 전망

Ⅳ. 해외시장 매력도평가와 전략시장 및 전략방안 도출

Ⅴ. 요약 및 결론

참고문헌

Abstract

키워드

market attractiveness model DPM heavy electric equipment industry trade specialization index strategic target market competitive position