수출마케팅에서 무역e-Marketplace 참여기업의 환경-활용-성과모형에 관한 연구

• 영문명: Environment-Usage-Performance Model on Participating Firms of Electronic Marketplace in Export Marketing
• 발행기관: 한국통상정보학회
• 저자명: 정찬근(Chang-Kun Chung) 곽수영(Su-Young Kwak)
• 간행물 정보: 『통상정보연구』제9권 제1호, 1~30쪽, 전체 30쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2007.03.30

영문 초록

The purpose of this research is to study whether environments of participating firms of electronic marketplace(e-MP) have an influence on usage factors which are supplying from e-MP and usage factors affect usage performances. Based on the existing researches we found variables and executed a empirical study of environment-usage-performance model. Through this research we suggested useful factors for the performance of trade enterprises. Usage factors of e-MP will overcome geographical limitation and acquire new sales areas and simultaneously widen the relationships of global enterprises. Those firms could be accessible into global market promptly. To enhance usages of e-MP, service quality which can satisfy both buyer and seller at the same time should be strengtened. Finally, the usage of e-trade information should also heighten through usage factors.

목차

Ⅰ. 서론

Ⅱ. e-MP의 이론적 고찰

Ⅲ. 연구모형 및 가설설정

Ⅳ. 실증분석

Ⅴ. 결론 및 시사점

참고문헌

Abstract

키워드

electronic Marketplace electronic commerce B2B export marketing