아시아 시장에서 엔터테인먼트 콘텐츠 수출의 One Source Multi-Use(OSMU) 효과분석

• 영문명: Effect Analysis of OSMU on Entertainment Contents Export in East-Asia Market
• 발행기관: 한국통상정보학회
• 저자명: 이찬도(Chan-Do, Lee)
• 간행물 정보: 『통상정보연구』제9권 제1호, 1~23쪽, 전체 23쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2007.03.30

영문 초록

The question of what our cultural goods might have known in a major exporting market, has intrigued investigators since 2000 year. Actually, Maybe Korean cultural assets just didn’t have time to get to know International or Asia market. But now, a new euphoria can be tasted, on the lips of the small but growing Korean Contents Mania, as New Korean Wave-Crust begin to welcome the priciest contents from korea. Given Asian’s surging population for our entertainment contents-drama, movie, music, character, etc., and the sense of a positive response its newly international market, it is hardly surprising. Now, Korea Wave must play an important roles in our country- economy, business, specially. This paper is seeking in OSMU on Korean Contents in East-North Asian Market, and is developing about Korean Wave study model. and It also points to a different strategy for exporting cultural contents, suggesting it should be effected for model to OSMU.

목차

Ⅰ. 서론

Ⅱ. 한류의 형성과 현황

Ⅲ. 엔터테인먼트 콘텐츠의 OSMU효과 분석

Ⅳ. 결론

참고문헌

Abstract

키워드

한류 엔터테인먼트 콘텐츠 One Source Multi- Use