광양항의 Global e-Port화 전략에 관한 연구

• 영문명: A Study on the Global e-Port’s Strategy of Gwangyang Port
• 발행기관: 한국통상정보학회
• 저자명: 장흥훈(Heung-hoon Chang)
• 간행물 정보: 『통상정보연구』제6권 제2호, 1~22쪽, 전체 22쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2004.08.30

영문 초록

The management strategies of each company has been changed fundamentally owing to the emergence of digital economics by using internet. Therefore the efficient management of global e-port causes the main issues not only effect the survival and growth of ports but also exert new opportunities and fatal threats on them. Under the circumstances of these change, the Kwangyang port have to introduce e-biz for the purpose of increasing the level of their competition. The focus of this article is to suggest some strategies on the implementation of Kwangyang Global e-port in Korea. To analyse the e-port realities, I first reviewed the trends of e-marketing and e-biz. I chose and analysed website of four ports like Hongkong, Singapore, Antwerp and Hamburg as successful global e-port models. This article is focused to suggest the theoretical background by analysing the strategic points of Kwangyang global e-port which are divided in 6C: Contents, Communities, Connection, Commerce, Communication and Customization. This paper analyses many problems of Gwangyang port and presents various development ways to activate Gwangyang port. In order to be a global e-port, first of all Gwangyang port must improve global web-site by 6C. And also Gwangyang port have to constitute logistics hub site, create infrastructure needed to run electronic business more easily over the internet, establish nationwide network of industries, build up marine and port logistics information system.

목차

Ⅰ. 서론

Ⅱ. Global e-port화를 위한 관련이론

Ⅲ. 국내외 항만의 Global e-port화 추진동향

Ⅳ. 광양항의 Global e-port화 전략과 발전방안

Ⅴ. 결론

키워드

Gwangyang port Global e-port 6C