한류 콘텐츠 이용자의 심리적 거리가 K-food 태도 및 수용의도에 미치는 영향

• 영문명: The Effect of the Psychological Distance of Korean Wave Content Users on the Attitude and Acceptance Intention of K-food: Focusing on Four Countries
• 발행기관: 한국무역연구원
• 저자명: 강선아(Sun-Ah Kang) 이수범(Soo-Bum Lee)
• 간행물 정보: 『무역연구』제16권 제3호, 279~296쪽, 전체 18쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2020.06.30

영문 초록

Purpose - In order to increase the product power and national competitiveness beyond the cultural phenomenon that is constantly evolving, we want to find out the acceptability and development potential of K-food in agreement with psychological distance by linking Korean Wave with K-food. Therefore, the purpose of this study is to investigate the impact of psychological distance of foreigners using Korean Wave content on the attitude to K-food and the willingness to accept K-food in four countries. Design/Methodology/Approach - This study verifies the mediating effect of K-food attitude in the relationship between psychological distance and K-food acceptability. A survey was conducted on users of Korean Wave content from four countries (e.g.,UAE, USA, Brazil, England) and 400 valid samples were collected. Findings - First, both the cultural and social distances that make up the psychological distance had a positive influence on K-food attitude. Second, K-food attitude had a positive effect on the intention to accept K-food. Third, the cultural distance among psychological distance sub-factors had a positive effect on the intention of accepting K-food, but social distance had no significant effect on the intention of accepting K-food. Research Implications - According to our research results, we should recognize the importance of psychological distance in order to strengthen our attitude toward K-food and enhance its acceptability. By reducing cultural and social distances, K-food acceptability and development potential is increased.

목차

Ⅰ. 서론

Ⅱ. 해외마케팅역량에 대한 이론적 배경

Ⅲ. 연구방법론

Ⅳ. 실증분석 결과

Ⅴ. 결론

References

키워드

Acceptance Intention Attitude Cultural Distance Psychological Distance Social Distance