서울시 상가 권리금과 임대료 결정요인의 비교연구

• 영문명: A Comparative Study on the Determinants of Goodwill and Rent in Seoul
• 발행기관: 한국주거환경학회
• 저자명: 이호진(Lee, Ho-jin)
• 간행물 정보: 『주거환경(한국주거환경학회논문집)』住居環境 제18권 제2호 (통권 제48호), 87~97쪽, 전체 11쪽
• 주제분류: 사회과학 > 지역개발
• 파일형태: PDF
• 발행일자: 2020.06.30

영문 초록

The government in order to better protect tenants in general has amended the “Commercial Building Lease Protection Act”, which includes the guarantee of collecting back the goodwill. However, unlike normal rent, it is very likely that goodwill can vary from time to time depending on different business practices between tenants. Hence it is difficult to specify the constituent factors and to evaluate the value of goodwill in reliable means. This study has analyzed actual proofs of the determinants of rent and goodwill on retail stores. The results of the analysis are summarized as follow. First, different types of business practices have significant effects on the rent and the goodwill. Commonly surrounding real estate market conditions and physical location are deciding factors to rent rate. The lessors can also seek more maximized operating profits and achieve incremental value increase of their properties by attracting more successful and/or recognized tenants with such strong brand power. Hence, the lessors are keen on providing discount on rent and/or other additional benefits to attract better tenants. The value status of such goodwill is affected by the surrounding real estate market conditions but the main contributing factor is directly derived by the level of operating profit generated by the retail store. Second, the higher the goodwill, the higher the rent. Conversely, the high rent level does not necessarily reflect on high goodwill. For example, the rent rate can more volatile if the rent area per goodwill is large. In other words, the determinants of rent and goodwill can be also influenced by such time lapse between deciding two different indicators.

목차

Ⅰ. 서 론

Ⅱ. 선행연구 고찰

Ⅲ. 분석모형의 설계

Ⅳ. 분석결과

Ⅴ. 결 론

참고문헌

키워드

상가임대차시장 환산보증금 권리금 Commercial rental market Conversion deposit Goodwill