한미 대학생 소비자의 충동구매성향 비교연구

• 영문명: A Cross Cultural Study of Self-Regulation and Impulsive Buying of College Students from South Korea and United States
• 발행기관: 한국IT서비스학회
• 저자명: 황진주(Jinjoo Hwang) 이은배(Eunbae Lee)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제18권 제5호, 183~191쪽, 전체 9쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2019.12.30

영문 초록

The purpose of this study is to compare the impulsive purchasing tendency of Korean and U.S. college students. In particular, the study examined the effects of self-regulated learning and self-regulated consumption on college students impulsive buying tendency. A total of 680 valid samples were obtained from online self-reported surveys in Korea and the United States. Both self-regulated learning and self-regulated consumption (self-control and self-supervision) were higher in US college students than Korean students. Self-regulated learning did not influence impulsive purchasing tendency. However, the impulsive purchasing tendency increased as the level of self-supervision among self-regulated consumption decreased. When purchases were made in stores, impulsive purchasing tendency increased in both South Korea and the US. Therefore, it is necessary to make efforts to decrease the impulsive purchasing tendency by fostering self-regulated consumption capacity of college students through consumer education.

목차

1. 서 론

2. 이론적 배경

3. 연구방법

4. 연구결과

5. 결 론

키워드

Self-Regulation Impulsive Buying College Students Cross-Cultural Self-Regulated Consumption Self-Regulated Learning