데스크톱과 모바일 기기의 차이가 사용자의 행위에 미치는 영향

• 영문명: The Differential Effect of PC vs. Mobile on User Behavior : An Empirical Study based on Construal Level Theory(CLT)
• 발행기관: 한국IT서비스학회
• 저자명: 서길수(Kil-Soo Suh) 강현정(Hyunjeong Kang)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제18권 제5호, 31~51쪽, 전체 21쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2019.12.30

영문 초록

Construal level theory (CLT) have been researched in wide range of disciplines such as marketing, organizational study, psychology, or education. Current study asserts that CLT would explain the effect of different devices of PC and smartphone on interaction between human-computer interfaces and information systems use. In CLT, those who are far from an object in terms of physical, temporal, social or psychological distance, they construe their understanding as abstract (high level) and vice versa. We hypothesized different size of digital device will increase psychological distance and result in behaviors that correspond to present construal level. The analysis result shows that users of PC recognized that they are socially distant from the device and those of smartphone felt that they are socially close to the device. However, the device did not have significant effect on attention to essential information, advertisement preference, and immediacy. The implication to academia, practice and future research and limitations are also discussed.

목차

1. 서 론

2. 이론적 고찰과 가설

3. Research Methodology

4. 분석 결과

5. 토 론

6. 결 론

키워드

Construal Level Theory(CLT) Digital Device PC Smartphone Social Distance Information Advertisement Immediacy