피부관리실의 소비성향이 가치만족의 관계에서 신뢰감의 매개효과

• 영문명: Mediating Effect of Confidence in the Relationship of Value Satisfaction to Value Satisfaction
• 발행기관: 한국인체미용예술학회
• 저자명: 김민지(Min-Ji Kim) 박은준(Eun-Jun Park)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제20권 제4호, 219~237쪽, 전체 19쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2019.12.20

영문 초록

This study aims to analyze the general characteristics of consumers, the effect of consumer sentiment on trust, the effect of consumer sentiment on value satisfaction, and the degree of trust mediating value satisfaction. Was verified. First, brand consciousness, payment consciousness, and fashion consciousness of the lower factors of consumer psychology were analyzed to have a significant effect on trust, but gaze consciousness did not have a significant effect on trust.Second, it was analyzed that the subconsciousness of consumer sentiment and the consciousness of payment had a significant influence on the value satisfaction, while the brand consciousness and the fashion consciousness had no significant effect on the value satisfaction. Third, trust was found to have a significant effect on value satisfaction. Fourth, the brand and consumer confidence is higher in price and value satisfaction. It was found that the satisfaction with the use was high even though the price was higher than other management offices. Therefore, it can be seen that the brand consciousness, the consciousness of paying, and the fashionable consciousness of the consumer mentality increase the confidence and the confidence increase the value satisfaction in operating the skin care room.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구의 설계

Ⅳ. 연구의 분석 결과

Ⅴ. 결론

키워드

피부관리실 소비자성향 신뢰감 신뢰 만족도 Skin Care Room Consumer Orientation Confidence Value Satisfaction