헤어샵 종사자의 염색 서비스 실태와 인식에 관한 연구

• 영문명: Current Hair Coloring Services and Perception of Hair Dyeing in Beauty Salon
• 발행기관: 한국인체미용예술학회
• 저자명: 이영희(Young-Hee Lee) 도주연(Ju-Heon Do)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제20권 제4호, 125~138쪽, 전체 14쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2019.12.20

영문 초록

This study attempted to investigate current hair coloring services and perception of hair dyeing in beauty salons. For this, an online questionnaire survey was performed against a total of 312 hairdressers from February 25 to March 27, 2019 to examine if there are any differences in hair coloring services by age and educational background. To verify the reliability of the perception of hair coloring services and examine if such perception differs by demographic characteristics, furthermore, frequency analysis, cross-tabulation analysis, χ² test, factory analysis and one-way ANOVA were conducted, and the results found the followings: As the respondents were older, gray hair covering was most common. Coloring hair roots was most preferred in ‘30s’ while trendy dyeing was the highest in ‘20s’. The active attitude toward trendy hair color was also the highest in ‘20s’. When asked what was most difficult during hair coloring, ‘hard to tell what color would come out’ was most responded. Therefore, it appears to be urgent to have a solution for creating the exact color. In terms of satisfaction with hair coloring and perception of hair coloring services, the satisfaction level was high in ‘50s or older’, ‘college graduates’ and ‘regions other than Gyeongsangnam-do’. In addition, the perception of hair coloring was high in ‘men’, ‘younger than 20’, ‘30s’, ‘40s’, ‘junior college graduates’ and ‘less than KRW 2 million in monthly average income’.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 방법 및 절차

Ⅳ. 연구결과

Ⅴ. 결론

키워드

염색 미용실 서비스 마케팅 서비스 과정 Hair Coloring Hair Shop Service Marketing Service Process