인지된 기기 연결성이 사물인터넷(IoT) 가전 기반 서비스의 사용의도에 미치는 영향에 대한 실증연구

• 영문명: Perceived Connectivity, Perceived Belongingness and Intention to Use IoT Appliance Based Service
• 발행기관: 한국IT서비스학회
• 저자명: 진윤선(Yoonsun Jin) 권오병(Ohbyung Kwon)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제18권 제4호, 97~113쪽, 전체 17쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2019.11.30

영문 초록

With the development of sensor, communication and intelligent software technology, expectation of IoT-based service which can receive desired service automatically and anytime, anywhere is getting higher. In addition, IoT-based services have begun to anticipate the development of a hyper-connected society. Despite these expectations and anticipations, few studies have empirically identified ways to improve the intentions of prospective customers to use IoT-based services. Therefore, the purpose of this paper is to propose a theoretical model that can explain the factors that determine the intention of using IoT-based services. In addition, this study investigates what factors affect the intention to use IoT-based services focusing on the connectedness. Especially, perceived connectivity with the (virtual) community, unlike the connectivity with the machines, is newly proposed, to understand the IoT technology adoption behavior. The empirical results suggest that social relationship is one of the critical factors to affect the use of services running on interconnected technology such as IoT. When IoT-based service is recognized as a link to other communities, it has been found to have a positive effect on intention to use via perceived belongingness.

목차

1. 서 론

2. 이론적 배경 및 가설

3. 실증연구

4. 연구결과

5. 결 론

키워드

Internet of Things (IoT) Perceived Connectivity Perceived Belongingness Intention to Use IoT-Based Services