뷰티산업에서의 Online to Offline (O2O) 서비스 확장 가능성 연구

• 영문명: A Study on the Expansion Possibility of Online to Offline (O2O) Service in Cosmetology Industry
• 발행기관: 한국인체미용예술학회
• 저자명: 염나경(Na-Gyeong Yeom) 전선영(Sun-Young Jeon) 신규옥(Kyu-Ok Shin)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제20권 제3호, 49~61쪽, 전체 13쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2019.09.20

영문 초록

The Korea Broadcast Advertising Corporation (KOBACO) announced that 2018 consumer trends are ‘comfortable’ and ‘convenient’. These days, people seek for convenient services in their hectic daily routine, and the online to offline (O2O) services have met such consumer needs and wants. The O2O services have provided diverse reservation services such as delivery, transportation and accommodations by connecting the online and offline worlds. They are also having a positive influence on cosmetology industry by improving business systems for small salons and correcting problems such as ‘no show’. This study investigated if such interesting aspect of the O2O services can be expanded to other fields in cosmetology. For this, it has investigated the most famous O2O services in cosmetology - Kakao Hair Salon Booking, Naver Hair Salon Booking - and other services which are forming stable O2O market such as delivery/taxi reservation services. Based on the results, it has analyzed the factors establishing such O2O service market in cosmetology in three aspects (economic aspect, market size, platform) and examined their growth potential.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 방법 및 범위

Ⅳ. 연구결과

Ⅴ. 결론

참고문헌

키워드

O2O 서비스 뷰티산업 카카오 헤어숍 Online to Offline(O2O) O2O Service Cosmetology Industry Kakao Hair Shop