The Effects of Export Market Orientation on Sustainability

• 발행기관: 한국무역연구원
• 저자명: Sang-Bong An Han-Mo Oh
• 간행물 정보: 『무역연구』제14권 제5호, 179~189쪽, 전체 11쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2018.10.31

영문 초록

Previous research has little accounted for the effects of newborn exporters’ market-orientation efforts on their long-term success by building long-term relationships with importers. Against this backdrop, we aim to extend the boundaries of understanding the effects of a newborn exporter’s market-orientation engagement on an importer’s loyalty by enhancing importer trust and identification. Relying heavily on the knowledge- and competence-based theory of the firm, we conceptualize two facets of newborn exporters’ market-orientation efforts: customer orientation and business-environment orientation. In addition, we attempt to identify positive long-term relationship-building mechanisms for each facet. Furthermore, our study presents empirically testable propositions that would explain how a newborn exporter’s market orientation activities influence the outcomes of long-term relationships with importers in export marketplaces. Finally, this manuscript presents a discussion of the current study’s implications for academia and management and limitations that naturally induce further studies on newborn exporters’ market orientation engagement in their export marketplaces.

목차

Ⅰ. Introduction

Ⅱ. Theoretical Background

Ⅲ. Conceptualization

Ⅳ. Propositions

Ⅴ. Discussion

키워드

Exporting Long-term Success Market Orientation Newborn Exporter Sustainability