클라우드 컴퓨팅 서비스의 구매의도에 미치는 영향요인에 관한 연구

• 영문명: Influencing Factors on the Purchasing Intention of the Cloud Computing Service
• 발행기관: 한국무역연구원
• 저자명: 이윤영(Youn-Young Lee) 김도근(Do-Geun Kim)
• 간행물 정보: 『무역연구』제14권 제5호, 613~634쪽, 전체 22쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2018.10.31

영문 초록

This study explored influencing factors on the purchasing intention of the cloud computing service. Research models constitute 4 antecedents, 1 outcome variable, and 2 moderating variables. Antecedents are accessibility, partner information flexibility, service support, and confidentiality. Moderators between antecedents and outcome variable(purchasing intention) are economic advantages and top management support. For empirical analysis, it were analyzed for 110 companies purchasing the cloud computing service. The model 2 of SPSS PROCESS Macro and bootstrap sampling techniques was applied to the verification of the statistical model. Especially the number of samples was 5,000 and the confidence interval was 95% level in bootstrapping. Economic advantages has been validated for moderating effect in the relationships of accessibility, partner information flexibility, service support, with purchasing intention. And top management support has been validated for moderating effect in the relationships of service support with purchasing intention.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구가설

Ⅳ. 연구방법

Ⅴ. 실증분석 결과

Ⅵ. 결론

키워드

Cloud Computing Service Economic Advantages Purchasing Intention Top Management Support