A Survey on Consumers’ Perception of Illegally Reused Standing Wreaths and the Introduction of New Standing Wreaths

• 발행기관: 인간식물환경학회
• 저자명: Song Kwon Ju Hyun Ryu Hye Jin Kwon
• 간행물 정보: 『인간식물환경학회지(JPPE)』제21권 제6호, 493~500쪽, 전체 8쪽
• 주제분류: 자연과학 > 자연과학일반
• 파일형태: PDF
• 발행일자: 2018.12.30

영문 초록

The distribution of standing wreaths has reached about 7.1 million per year and the size of the standing wreath market is estimated to be at least 700 billion won. Among them, 20 to 30 percent are estimated to be reused, resulting in damage to flowerfarms’ sales of 110 to 160 billion won per year. Due to the unique characteristics of conventional 3-tier standing wreaths in terms of transportation and installation, companies that lack design expertise have monopolized local distribution markets, and the issue of illegally using standing wreaths has been raised. These issues have highlighted the need for developing new designs and establishing a distribution system to expand the consumption of flowers. This study was carried out to identify consumers’ perception of reused standing wreaths and the current systems introduced to prevent the distribution of reused standing wreaths such as the real-name standing wreath production system, the authenticity certificate system, and new standing wreaths. The results of a consumer survey showed that consumers’ perception of reused standing wreaths has been high and that reused standing wreaths need to be actively regulated to establish fair trade order and protect consumers rights. Although the effectiveness of the real-name system, the authenticity certificate system, and new standing wreaths was found to be insufficient, the introduction of these systems was essential and necessary for continuous promotion through broadcasting media.

목차

Introduction

Methods

Conclusion

키워드

certification system distribution system floricultural industry development flower consumption labelling