헤어미용사의 전문성과 고객과의 커뮤니케이션, 라포형성이 고객만족과 재방문에 미치는 영향에 관한 연구

• 영문명: A Study on the Effects of Professionalism in the Hair Designer, Communication with Customers, and Rapport Forming on Customer Satisfaction & Revisiting
• 발행기관: 한국인체미용예술학회
• 저자명: 조현정(Hyun jung Jo)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제20권 제1호, 155~168쪽, 전체 14쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2019.03.30

영문 초록

As beauty services are used to enhance beauty, the beauty industry continues to grow. Among the areas of the beauty industry, customers rely on hair designers as they seek changes in their hair style. In this study, the factors for customers continuously visiting one hair designer were defined as professionalism, communication and rapport forming, and the effects on customer satisfaction and revisiting were identified. The survey was conducted from July 15, 2017 to August 10, 2017, and a total of 287 surveys were analyzed. SPSS 21 was used for the data analysis, and frequency analysis, factorial analysis, reliability analysis and regression analysis were utilized. As a result, the professionalism, communication and rapport forming of hair designers were shown to have effects on the customer satisfaction and revisits. This study is anticipated to help hair designers secure repeat customers, and can be utilized as data for use in marketing of hair shops.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구내용 및 방법

Ⅳ. 결과

Ⅴ. 결론

참고문헌

키워드

Professionalism(전문성) Communication(의사소통) Rapport(관계) Revisit(재방문) Customer Satisfaction(고객만족)