Product Roadmap Templates for the Next R&D Generation on Small and Medium-sized Enterprises

• 발행기관: 한국산업경영시스템학회
• 저자명: 홍일성(Il-Seong Hong) 신승준(Seung-Jun Shin) 이민규(Min-Kyu Lee)
• 간행물 정보: 『산업경영시스템학회지』제42권 제1호, 115~128쪽, 전체 14쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2019.03.28

영문 초록

Small and Medium-sized Enterprises (SMEs) are being faced with rapid changes in their business environments due to evolution of technologies and innovation in societal eco-systems. Particularly, dynamic interactions between such environments and enterprise activities have become significant, so technology planning, which is a process of identifying appropriate directions regarding product and technology development, has received much attention to cope with such dynamics proactively. However, SMEs typically have limits in performing independent, strategical and systematical technology planning activities due to the lack of human, material and financial resources. This paper proposes the development of a product roadmapping method so that SMEs carry out efficient technology planning activities with interconnections of external business environments. The present work provides product roadmap templates that directly accommodate the influence of business environments on the product’s system and its associated super/sub-systems with the use of external environment analysis techniques including TRIZ methodology, PEST and 5Forces analysis. These templates are useful to efficiently forecast the directions of product’s development and evolution, which arise from changes in external environments. Consequently, the present work enables SMEs to flexibly cope with the era of the next R&D generation, which pursues value creation through mutual interconnection between business environments and technology development.

목차

1. 서 론

2. 이론적 배경

3. 제품로드맵 작성 방법 및 절차

4. 사례 연구

5. 결 론

키워드

Technology Planning Product Roadmap TRIZ 9-Window Method PEST Analysis 5Forces Analysis