식품 리스크 커뮤니케이션과 농식품 소비 반응에 관한 연구

• 영문명: (An Analysis on the Impact of Food Risk Communication on Agro-Food Consumption)
• 발행기관: 한국농식품정책학회
• 저자명: 이병훈(Byoung-hoon Lee) 유홍규(Hong-Kyou You)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 45권 3호, 589~610쪽, 전체 22쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2018.12.30

영문 초록

This study analyzes the impact of food risk information on food consumption. To improve the distortion of reasonable food consumption caused by incorrect food information that is not efficient with the analysis result, to provide a standard for efficient food risk communication. To prepare the food risk communication standards, the report on livestock infectious diseases in Korea and the Fukushima nuclear power plant accident was analyzed to show how the impact of media risks has had on food consumption behavior. The analysis showed that media reports on FMD(foot-and-mouth disease) had little impact on the demand for beef and pork. However, the report on FMD shows an increase in demand for chicken and marine products, which is analyzed to have caused a substitution effect for consumption. AI media has greatly affected the decreasing demand for chicken instead of increasing consumption of marine and beef products.

목차

Ⅰ. 서 론

Ⅱ. 선행연구 검토

Ⅲ. 이론적 배경

Ⅳ. 분석 자료 및 모형

Ⅴ. 분석 결과

Ⅵ. 요약 및 결론

키워드

Food Risk Communication FMD AI Fukushima Nuclear Power Plant Accident