수정된 중요도-만족도 분석법을 적용한 육우고기에 대한 소비자 인식 분석

• 영문명: (Consumer Perception of Holstein Beef : A Revised Importance-Satisfaction Analysis)
• 발행기관: 한국농식품정책학회
• 저자명: 김범준(Beom Joon Kim) 최승철(Seung Churl Choi) 장재봉(Jae Bong Chang)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 45권 3호, 502~521쪽, 전체 20쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2018.12.30

영문 초록

Simple importance-satisfaction analysis (ISA) is an effective technique to understand consumer attitude and perception of products or services, and therefore the ISA is often applied to evaluate various attributes of foods and guide marketing strategies. This paper compares consumer attitude and perceptions of Holstein beef between conventional ISA and a revised ISA which integrates Kano’s three factor theory. Overall, the differences between the conventional and revised ISA methods are non-trivial. Results from a revised ISA suggest that the consumers place a higher value on freshness, health, hygiene, and grade among beef attributes.

목차

Ⅰ. 서 론

Ⅱ. 수정된 중요도-만족도 분석 방법

Ⅲ. 분석자료 및 방법

Ⅳ. 분석결과

Ⅴ. 결 론

키워드

Beef Holstein Beef Cattle Consumer Perception Revised Importance-Satisfaction Analysis