IPA분석을 통한 원도심 쇠퇴 상권의 도시재생적 활성화방안 연구

• 영문명: A Study on the Method to Activate of Urban Regeneration in Business Districts in Old Towns through IPA Analysis - Focusing on Andong-si Food Street-
• 발행기관: 한국주거환경학회
• 저자명: 류태창(Ryu, Tae-Chang) 김우형(Kim, Woo-Hyoung)
• 간행물 정보: 『주거환경(한국주거환경학회논문집)』住居環境 제16권 제2호 (통권 제40호), 159~169쪽, 전체 11쪽
• 주제분류: 사회과학 > 지역개발
• 파일형태: PDF
• 발행일자: 2018.07.31

영문 초록

The purpose of this study is to analyze how the attributes of visits to Andong-si food street recognized by to Andong-si food street appear and to find out differences between the importance and satisfaction by the attribute of visits to Andong-si food street. Through the foregoing, the direction in which Andong-si food street should go forward will be proposed. A total of 700 copies of the questionnaires were distributed to visitors to Andong-si food street from December 27, 2016 to January 17, 2017 and 618 effective copies of the questionnaire were utilized for analysis. According to the results of IPA analysis, price was identified as a factor that must be urgently improved in the Ⅱ quadrant (top priority improvement area). This factor was regarded important by visitors. Unless a measure to activate this factor is presented, the effects of reception of customers can be reduced much more drastically compared to other factors. In conclusion, to activate the food street, price competitiveness should be secured first. To this end, the local characteristics of Andong-si and the spatial characteristics of the original downtown should be enhanced and continuous improvement, management, and efforts should be made through urban regeneration.

목차

Ⅰ. 서 론

Ⅱ. 이론적 고찰

Ⅲ. 연구 설계

Ⅳ. 실증분석 결과

Ⅴ. 결론

키워드

중요도-만족도 분석 음식의 거리 상권 방문속성 도시재생 IPA food street attributes of visit to commercial sphere urban regeneration