The Effect of the Big Five and the MBTI on Impulsive and Compulsive Buying Behaviors

• 발행기관: 한국무역연구원
• 저자명: Cheol-Ho Yoon Dong-Sub Lim
• 간행물 정보: 『무역연구』제14권 제3호, 101~117쪽, 전체 17쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2018.06.19

영문 초록

The purpose of this study was to perform an integrated analysis of the Big Five factors’ effects and Myers-Briggs Type Inventory (MBTI) functions on impulsive and compulsive buying behaviors of online shopping malls’ consumers. A research model was proposed, based on the Big Five factors-extraversion, neuroticism, openness, agreeableness, and conscientiousnessas well as on individuals’ preferences for MBTI functions, which are sensing, intuition, thinking, feeling, judging, and perceiving. This model was analyzed using structural equation modeling with data from online shopping mall users. The results indicate that most of the MBTI preferences affected compulsive buying behaviors, but also openness, agreeableness, and conscientiousness of the Big Five, which were notably related to the MBTI preferences. However, the Big Five demonstrated no significant impact on impulsive and compulsive buying behaviors online. Our findings may be useful for understanding buying behaviors of customers in an online shopping context in terms of their personality.

목차

Ⅰ. Introduction

Ⅱ. Theoretical Background and Hypothesis Development

Ⅲ Research Model

Ⅳ Research Methodology

Ⅵ. Conclusion

키워드

Big Five Model Compulsive Buying Impulsive Buying MBTI Personality Type Online Shopping Mall