미술시장 내에서 갤러리 만족도에 관한 연구

• 영문명: A Satisfaction Study on Gallery in the Arts Market
• 발행기관: 한국예술경영학회
• 저자명: 김성희(Kim Sung Hee)
• 간행물 정보: 『예술경영연구』제10집, 1~28쪽, 전체 28쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2006.12.30

영문 초록

Market concept was applied to art area in 1970. but studies of art marketing was few, because of closed market. This article reviews researches of art market with management and economics perspective and evaluate korean gallery that is an important member. The satisfaction degree of gallery was evaluated by artists and customers. Authors analysis the satisfaction gap among gallery, customer, and artist. Finally, devices of gallery service improvement was presented.

목차

Ⅰ. 서론

Ⅱ. 미술시장의 구조적 특성과 경영에 관한 이론적 배경검토

Ⅲ. 만족도 적용을 통한 실증분석

Ⅳ. 결론

설문지

〈참고문헌〉

〈ABSTRACT〉

키워드

Art marketing Gallery Satisfaction