호텔 식음료 상품 관리에 관한 연구

• 영문명: A Study on Management of Hotel Food and Beverage Products
• 발행기관: 한국산업기술융합학회(구. 산업기술교육훈련학회)
• 저자명: 신정길(Jung-Gil Shin)
• 간행물 정보: 『산업기술연구논문지』산업기술교육훈련논문지 제16권 1호, 7~12쪽, 전체 6쪽
• 주제분류: 공학 > 공학일반
• 파일형태: PDF
• 발행일자: 2011.03.30

영문 초록

To manage food & beverage products efficiently, Regarding cost management, food & beverage sales should be improved as much as possible. Regarding sales management, sales strategy should be used according to the ability of sales personnel. Respecting customer relations, customers should be provided with better service when products are managed from the customer viewpoint, and by doing so, the first-mover advantage can be gained in the market competition between hotel companies. If food and beverage are managed efficiently, it can contribute to increasing the sales volume of food and beverage which takes up the largest part of the overall sales of hotels.

목차

Ⅰ. 서 론

Ⅱ. 본 론

Ⅲ. 결 론

키워드

Cost Management(원가관리) Sales Management(판매관리) Customer Management(고객관리)