한국기업의 對중국시장 진출방안에 관한 연구

• 영문명: A study on the scheme for advancement of Korean firms toward the Chinese market -centering around the commodity consumption market-
• 발행기관: 한국경영사학회
• 저자명: 송재훈(Song Jae Hoon)
• 간행물 정보: 『경영사연구(경영사학)』제13집 제2호(통권18호), 119~135쪽, 전체 17쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 1998.12.30

영문 초록

The focus of this study is to try to group for the effective advancement scheme of Korean firms toward the Chineses commodity consumption market by analyzing and understanding the present situation, the new direction and folw and prospect of change in Chinese consumption market. In fact, that the foreign enterprises unfold the successful sales activity by advancing toward the domestic demand market of consumption products in China now lies in the difficult situation rather than being employed in the production activity by investing in the manufacturing industry still by attracting the foreign capital and is showing very discreet attitude about the advancement of foreign country toward the consumption market in China, as for the fact that the foreign businesses acquire the management right of domestic sales of China. According as the 2nd consumption revolution is called, for the full-scale advancement of our firms toward the consumption market of China Which is showing the expansion of market scale, the high-class tendency of consumption pattern and aspect, the diverse advancement schemes such as the co-operation with the greater China which is skillful for onsite situation, namely, Chinese merchant etc, will have to be examed. Through the advancement of Korean firms toward China is increasing rapidly, the case that it IS performed by aiming at the production of export commodity of the 3rd nation to use the cheap labor and raw material of China is most still in the investment motive. So, in the future, we will have to expand and convert into the investment about the high value added and the service fields etc. to sublate the labor which can be linked to Chinese domestic consumption market.

목차

Ⅰ. 머리말

Ⅱ. 최근 중국의 소비시장환경

Ⅲ. 중국 소비시장의 특성

Ⅳ. 한국기업의 중국소비시장 진출방안

Ⅴ. 맺음말

참고문헌

Abstract

키워드

Chineses Commodity Consumption Korean firms toward china