학술논문
Influence of Determinants of Smartphone Purchasing on Customer Satisfaction
이용수 25
- 영문명
- 발행기관
- 한국산업경영시스템학회
- 저자명
- Joong-Bae Lee(이중배) Dong-Hyun Baek(백동현)
- 간행물 정보
- 『산업경영시스템학회지』제40권 제1호, 22~34쪽, 전체 13쪽
- 주제분류
- 경제경영 > 경영학
- 파일형태
- 발행일자
- 2017.03.30
4,360원
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국문 초록
영문 초록
The purpose of this study is to investigate the influence of determinants of Smartphone purchasing such as A/S, brand, H/W, switching cost, design on customer satisfaction and verify the accordance of the results of existing researches and our research with customers’ actual experience. The study also sought to confirm if moderating effects exist between determinants of Smartphone purchasing and customer satisfaction by age, gender. Data for this study was gathered by analyzing the results of a survey we conducted on 252 respondents. By taking into account the results of antecedent researches, we determined A/S, brand, H/W, switching cost, design as the 5 main factors that influence Smartphone purchasing behavior. We focused on analyzing the effect
determinants of Smartphone purchasing has on consumer satisfaction and whether there exist any moderating effects between the determinants of Smartphone purchasing and consumer satisfaction by age and gender. As a result, we found out that design, brand, H/W had a significant influence on consumer satisfaction in the descending order. Switching cost and A/S turned out to have very little influence on consumer satisfaction. Also as a result of analyzing the moderating effects between determinants of Smartphone purchasing and consumer satisfaction by age and gender, the study verified that that A/S had the most significant influence as a moderating effect on age. And as for gender, switching cost was turned out to have a significant influence. The result of this study indicates several academic and practical implications for customer satisfaction of Smartphone business.
Therefore, this result is expected to contribute to verifying influential factors of customer satisfaction improvement both academically and practically.
목차
1. 서 론
2. 선행연구
3. 연구 모형
4. 실증분석
5. 결 론
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