기능성신선육 구매행동 수량화분석

• 영문명: Quantification Analysis on the Buying Behavior of Functional Fresh Meat
• 발행기관: 한국농식품정책학회
• 저자명: 최승철 연규영
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 29권 4호, 659~674쪽, 전체 16쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2002.12.31

영문 초록

Newly emerging consumer wants force fresh-meat producers to differentiate their products more than before. One of their efforts is branding through functional meat production. In this study, consumers are surveyed about the attributes that influence their purchasing behavior of fresh meat. Also, a quantification analysis is employed to analyze the relationship between functional-meat buying and related explanatory variables. Results show that the most important attribute when buying any functional fresh meat is the reliance of the product, followed by recognitions of price and taste, education, household income, product information, and age.

목차

Abstract

Ⅰ. 서론

Ⅱ. 기능선신선육의 소비실태 및 분석자료 개요

Ⅲ. 기능성신선육에 대한 소비자 구매경향 분석

Ⅳ. 결론

참고문헌

키워드

Quantification Method 2 Consumer Want Food Attributes Functional Fresh Meat Consumer s Buying Behavior of Fresh Meat