닭고기의 속성별 상대평가 및 소비 활성화 방향

• 영문명: Relative Evaluation to Its Attributes and Improvement of Consumer s Demand in the Chicken Market
• 발행기관: 한국농식품정책학회
• 저자명: 박홍순 허승욱
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 29권 4호, 553~576쪽, 전체 24쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2002.12.31

영문 초록

As income level enhanced due to economic development, food consumption patterns have become more varied, and people tend to acquire more luxurious foods. To meet such changes, it is crucial to obtain basic data on the food consumption patterns and demand projection for the related products. Therefore, this study attempted to identfy relative evaluation to it s attributes and improvement of consumer s demand in the chicken Market. To identify the consumption patterns of chicken meat, a series of household surveys were conducted for housewives residing in Seoul and its metropolitan area(Bundang and llsan). The sample size of the two surveys were 300 respectively. This study operated relative evaluation of 3 breeding(beef, pork, chicken) by MDS(Multi-Demential Scales) about 12 attributes that this study set up. As the result, the consumers recognized that in case of chicken price is inexpensive relatively , the meat is tender , low fat , chicken is good for an old person because of digestible food , the normal amount of blood cholesterol is low , and in case of pork the pork is easy for cooking , and in case of beef the beef is good for growth of children , the meat smell is very good , the beef is good for prevention from disease of adult people .

목차

Abstract

Ⅰ. 서론

Ⅱ. 조사의 개요

Ⅲ. 닭고기의 속성별 상대평가

Ⅳ. 닭고기의 소비의 활성화 방향

Ⅴ. 요약 및 결론

참고문헌

키워드

Chicken Market Consumption Pattern Evaluation Attributes Consumer s Demand Survey