일본 소비자의 신선딸기 원산지별 선호분석

• 영문명: An Analysis of Japanese Consumers Preference on the Country of Origin of Strawberry
• 발행기관: 한국농식품정책학회
• 저자명: 조재환 김태균
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 29권 4호, 577~590쪽, 전체 14쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2002.12.31

영문 초록

This paper analyzes the Japanese consumers preference on the country of origin of strawberry using a frequency analysis and a multinomial logit model. The results show that Japanese consumers valuate their domestic strawberry as the highest quality compared to imported products. Therefore, Korean farmers exporting strawberry to Japan should enhance the sweet flavor and improve the external appearance and freshness to the level of Japanese products. They are also required to pay attention to change in Japanese strawberry price since demand for Korean products is very elastic to the price of Japanese products. The results of this paper could be an important information to promote the strawberry exports.

목차

Abstract

Ⅰ. 서론

Ⅱ. 신선딸기 구입 행태

Ⅲ. 신선딸기 원산지별 선호분석

Ⅳ. 요약 및 결론

참고문헌

키워드

Japan Consumers Preference Strawberry the Labeling System of Origin