A Research on the Preference of Buyers in the Korean Food Service Industry for Fresh-cut Agricultural Products

• 발행기관: 한국농식품정책학회
• 저자명: Soung Hun Kim Young Eun Song Yong Sun Lee Seung Mo Koo
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 38권 3호, 709~730쪽, 전체 22쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2011.09.30

영문 초록

The demand for fresh-cut agricultural products will rise along with the increase of income and the change in patterns of food consumption. Other social and demographic factors, including expansion of franchise restaurants, smaller family size, and growing single-member households and doubleincome families will shift up the demand for fresh-cut agricultural products. Considering the above, this study conducts several analyses to discuss about buyers’ preference for fresh-cut agricultural products. A conjoint analysis was conducted to identify buyers’ preference for fresh-cut agricultural products in regard to such aspects as pre-treatment condition, package, quality certification and price. This study also segments the fresh-cut market by means of conjoint analysis.

목차

Ⅰ. Introduction

Ⅱ. Theoretical background

Ⅲ. Research method

Ⅳ. Analysis results

Ⅴ. Conclusion

키워드

Fresh-cut Agricultural Product Market Conjoint Analysis Market Segmentation