전자상거래농업인의 주체-자원-환경요인별 성과관계 구명

• 영문명: (A Study on Difference of Performance of E-business Farmers by Subject-resource-environment Factors)
• 발행기관: 한국농식품정책학회
• 저자명: 박흔동(Heun-Dong Park) 김사균(Sakyun Kim) 김민정(Minjeong Kim) 최영찬(Young Chan Choe)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 38권 3호, 573~599쪽, 전체 27쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2011.09.30

영문 초록

The purpose of this study is to categorize e-business farmers and to investigate performance differences among them. Thus, this study classifies development stages of e-business into 5 types and analyses the relevance of resources, environment condition and management ability that affects to performances by the type. 5 types of e-business through cluster analysis have significant differences in financial performance, business flow, etc. And the difference of performance among the divided 3 comparison groups by level and period of e-business is verified. The effect on performance through a stage of development is different. Thus the related supporting project should be different.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 분석 결과

Ⅴ. 결론 및 시사점

키워드

E-business Type Cluster Analysis Management Ability E-business Performance Businessl Model Business Strategy