국내거주외국인의 국내산 과일 구매특성 및 선호도 분석

• 영문명: (An Analysis of Purchasing Characteristics and Preference of Foreigners Living in Korea for Domestically Produced Fruit)
• 발행기관: 한국농식품정책학회
• 저자명: 김성용(Kim, Seong-Yong) 신재민(Shin, Jae-Min) 전상곤(Jeon, Sang-Gon) 김윤식(Kim, Yoon-Sik)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 38권 3호, 503~528쪽, 전체 26쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2011.09.30

영문 초록

This study provides fundamental data that is helpful for improving competitiveness of domestic fruit industries in the international market. The survey was conducted to 350 foreigners who live in Korea to obtain their purchasing characteristics of domestic fruits and preferences toward domestic fruits. To obtain those purposes, this study uses the ordered probit model. Basic data classifications show that domestically residing foreigners are generally content with the taste and quality of domestically produced fruits. Apple is answered as the most preferred fruit. Foreigners often stop buying domestically produced fruits because of the expensive prices. The econometric results show that the purchasing probability of domestic fruits becomes larger as the residence period becomes longer, they live with their family members, and they are satisfied with consuming domestic fruits.

목차

Ⅰ. 서 론

Ⅱ. 국내거주외국인의 국내산 과일 구매특성

Ⅲ. 국내거주외국인의 국내산 과일 구매 선호도 분석

Ⅳ. 요약 및 시사점

키워드

Preference Ordered Probit Model Fruit