헬스케어 앱 창업 사례연구

• 영문명: Case study on health Care App start-up, Noom
• 발행기관: 한국창업학회
• 저자명: 정성훈(Jung Seong hun) 한정희(Han Jung hee)
• 간행물 정보: 『한국창업학회지』제10권 제2호, 130~154쪽, 전체 25쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2015.06.30

영문 초록

This study is to analyze the business model of NOOM, health care app, and offer the new successful business model regarding health care service sector. Health care service is the one of the social welfare. However, it is difficult to provide it for all equally. In particular, health care service is to be given less than what they needed for underprivileged people (Bottom of praymid; BoP). In this paper, we present the business model, which uses the smartphone devices. Considering that prevention of disease is more important than treatment, healthcare app can provide information regarding health including eating-habit based on individual peculiarities. For startups that suffer from financial shortage, they can be able to provide socical benefit services by using smart app. This is useful marketing strategies in term of free giving services and products to customers in emerging markets. Finally, we suggest the policy support to utilize the healthcare app for BOP using procurement policy including direct financial aid.

목차

Ⅰ. 서론

Ⅱ. 이론적 연구

Ⅲ. 연구방법 및 사례분석

Ⅳ. 연구결과 및 함의

참고문헌

Abstract

키워드

NOOM Health Care Prevention of Disease Bottom of Pyramid Application(BOP) Business Model Smartphone Wearable Device Start up