대학생의 전통시장 인식과 전통시장창업 활성화 전략

• 영문명: Collegian Notion of Traditional Market and Start Up Strategies in the Traditional Market
• 발행기관: 한국창업학회
• 저자명: 이신모(Lee Sin mo)
• 간행물 정보: 『한국창업학회지』제10권 제2호, 1~27쪽, 전체 27쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2015.06.30

영문 초록

This research tried to check collegian notion to the traditional market and find the ways to booster youth start ups in the traditional market. By IPA analysis research found some distance between youth shopping importance and satisfaction with the traditional market. Most important factor is quality of the product and free for eye shopping, cozy atmosphere follows. Most satisfied factor is affection with the seller and inconvenience with the internet & mobile is in the other end. Strengthening the motivational factor and reducing the dissatisfied factor to the traditional market is needed to induce the youth to the traditional market. Possible strategies can be clean & credit, fun & appeal, internet & entertainment, and tour & together. This research showed some insights for the ways to revitalizing the traditional market and youth start up in the traditional market, but there remains some limitations like the sample of the respondents need to be adjusted in future research.

목차

Ⅰ. 서론

Ⅱ. 청년 창업과 창업지로서 전통시장

Ⅲ. 쇼핑경험가치와 전통시장 쇼핑행태

Ⅳ. 대학생의 전통시장 인식과 쇼핑행태

Ⅴ. 청년층 지향 전통시장 포지셔닝과 창업활성화 전략

Ⅵ. 결론

참고문헌

Abstract

키워드

traditional market youth start up shopping motives IPA analysis competition strategy