소상공 창업자의 입지 결정요인에 관한 연구

• 영문명: Study of the Determinants of the Founders of the Location
• 발행기관: 글로벌경영학회
• 저자명: 박일순(Park, Il Soun) 김선구(Kim, Seon Gu)
• 간행물 정보: 『글로벌경영학회지』국제경상교육연구 제9권 제2호, 175~196쪽, 전체 22쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2012.06.30

국문 초록

예비 창업자는 성공적인 입지선정을 위해서 소비자의 접근성이 쉽고 유동인구량이 많은 지역을 우선 고려대상 지역으로 선정할 것이다. 최적의 입지조건을 선정하기 위해서는 창업자의 동종업 경력, 투자및 운영자금, 주변 상권의 발달, 점포접근성 등 입지결정에 미치는 요인에 대해 검토할 것이다. 본 연구는 소상공서비스업체 중 뷰티산업의 입지결정에 미치는 특성요인을 알아보기 위하여, 개인특성과 상권 특성으로 분류하여, 개인특성의 자금조달, 전문가상담, 업종경력 요인의 차이를 분석하고, 상권특성의 상권형성, 지리적조건, 이용 편의시설 요인의 차이를 분석한다. 추가분석으로 뷰티업을 세부업종별로 헤어, 피부관리, 네일아트로 분류하여 입지선정 결정에 영향을 미치는 특성변수 간의 관련성을 분석한다. 본 연구는 소자본 창업자를 대상으로 입지결정에 유의적인 영향을 미치는 관련 요인을 검증함으로써, 신규 창업자들에게 입지선정 과정에 실질적인 도움을 줄 것으로 기대된다.

영문 초록

Consumers due to increased levels of income and cultural value－added in the beauty industry has emerged as a promising industry. Unlike the manufacturing and services the beauty industry consumers to visit the production site that features a direct and easy access to consumers because, in many places around your marquee facilities. Pre－founder of a successful location selection easier for the consumer s proximity to many parts of the floating population, the amount will select priority areas for consideration. In order to select the optimal location of the Executive the beauty industry career, investment and operating capital, close to the development of commercial, store location will look for to determine the factors. We surveyed 212 managers started their own business in the industry. To this end, in the beauty industry less than 5 years of experience with small businesses who were analyzed, results were as follows. First, the personal characteristics factor is whether the siting and management consulting to the impact was significant. In beauty industry, especially for the customers visiting the Service Industry is getting to be the position in an excellent location for business and direct influence can be seen. Take the advice of the experts is very important to select a location can be found. Second, local factors proximity to the siting of transportation were significant. This means easy access to stores more customer can see a greater availability. Third, the detailed differences between the groups with detailed industry by industry (hair, skin care, nail art) and in choosing the appropriate position in industry working together with other factors can be interpreted. Fourth, the regression analysis of the Expert factor1 factor, forming factor trade area, geographic factors, trade area for the dependent variable (feed) showed no significant effect. The Expert of factors than any other factor or management consulting, commercial area adjacent to jipgaeksiseol form factors, geographic factors, proximity to transportation to the site selection could be seen as a significant influence.

목차

Ⅰ. 서 론

Ⅱ. 선행연구의 검토

Ⅲ. 연구설계

Ⅳ. 실증분석 결과와 해석

Ⅴ. 결 론

키워드

소상공 창업 입지결정 상권분석 Small business foundation Locational decision Trade area Analysis Beaut industry