영화 흥행과 관련된 영화별 특성에 대한 군집분석 : 웹 크롤링 활용

• 영문명: Clustering Analysis of Films on Box Office Performance : Based on Web Crawling
• 발행기관: 한국산업경영시스템학회
• 저자명: 이재일(Jai-Ill) 전영호(Lee․ Young-Ho) 하정훈(Chun․ Chunghun Ha)
• 간행물 정보: 『산업경영시스템학회지』제39권 제3호, 90~99쪽, 전체 10쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2016.09.30

영문 초록

Forecasting of box office performance after a film release is very important, from the viewpoint of increase profitability by reducing the production cost and the marketing cost. Analysis of psychological factors such as word-of-mouth and expert assessment is essential, but hard to perform due to the difficulties of data collection. Information technology such as web crawling and text mining can help to overcome this situation. For effective text mining, categorization of objects is required. In this perspective, the objective of this study is to provide a framework for classifying films according to their characteristics. Data including psychological factors are collected from Web sites using the web crawling. A clustering analysis is conducted to classify films and a series of one-way ANOVA analysis are conducted to statistically verify the differences of characteristics among groups. The result of the cluster analysis based on the review and revenues shows that the films can be categorized into four distinct groups and the differences of characteristics are statistically significant. The first group is high sales of the box office and the number of clicks on reviews is higher than other groups. The characteristic of the second group is similar with the 1st group, while the length of review is longer and the box office sales are not good. The third group s audiences prefer to documentaries and animations and the number of comments and interests are significantly lower than other groups. The last group prefer to criminal, thriller and suspense genre. Correspondence analysis is also conducted to match the groups and intrinsic characteristics of films such as genre, movie rating and nation.

목차

1. 서 론

2. 영화 흥행과 관련된 변인과 관련 선행연구

3. 분석절차와 자료수집방법

4. 실증 분석

5. 결 론

키워드

Characteristic of Films Box Office Performance Clustering Analysis Web Crawling