원도심 상권 살리기를 위한 상권활성화 제도의 초기 효과성에 대한 실증연구

• 영문명: An empirical study on the initial phase of the Marketing Area Revitalization System to revitalize the old downtown
• 발행기관: 한국지역개발학회
• 저자명: 류태창(Ryu Tae Chang) 최봉문(Choi Bong Moon)
• 간행물 정보: 『한국지역개발학회지』제24권 제5호, 105~124쪽, 전체 20쪽
• 주제분류: 사회과학 > 지역개발
• 파일형태: PDF
• 발행일자: 2012.12.30

영문 초록

As a method for change in traditional markets, since 2008 a cultural tourism style market promotion project has been pursued to cultivate traditional markets as specialized markets that are related with local cultures and tourism resources; however, failure to look at the whole commercial area and support for only the markets have been exposed as limitations of this project. Consequently, a very meaningful commercial area promotion project was carried out in 2011 after putting forth effort in reviving sluggish Korean commercial areas through an analysis of the trend of foreign support policies for traditional commercial areas. Existing support projects for traditional markets have shown limitations in enhancing performances as they have been merely a quantitative support focusing on unilateral public infrastructure. As a result, this project aimed to promote the local economy through promotion focusing on commercial areas related to traditional markets. Despite this fact, this project has confronted great difficulties owing to the lack of necessary legal interested parties for the execution of the project because it was composed of various interested parties including local governments (assemblies), local governments for metropolitan cities, foundations, merchant committees, and the Small & Medium Business Administration. Accordingly, this study deduced relevant problems and solutions by analyzing the work procedures and institutional procedures for the commercial area promotion project.

목차

1. 서 론

2. 이론적 고찰

3. 상권활성화 제도의 추진과정

4. 전문가 만족도 분석

5. 상권활성화를 위한 정착화 방안 도출

6. 결론 및 시사점

주

참 고 문 헌

키워드

상권활성화제도(Marketing Area Revitalization System) 도시재생(Urban Regeneration) 상권(Marketing Area) 전통시장(Traditional Market)