유럽관광지 매력속성의 기대수준과 만족수준 평가 및 재방문/추천과의 관계 연구

• 영문명: The Evaluation of Expectation Level/Actual Satisfaction Level of European Attraction Attribute and its Relationship to Re-visitation/Recommendation
• 발행기관: 대한관광경영학회
• 저자명: 조장현 권종현
• 간행물 정보: 『관광연구』제19권 제2호, 19~34쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2004.10.30

영문 초록

The purpose of this research is to provide a factual data for development of new tourism products, to create new tourists, and to promote re-visitation/recommendation by evaluating the expectation level and actual satisfaction level of European tourism.The conclusion of this research showed that the lack of play thu effected satisfaction level negatively. The conclusion also showed sightseeing, cultural experience, cultural values, historical values effected satisfaction level positively and should be maintained in order to increase the number of tourists to Europe. The variables which had low expectation level and actual satisfaction level were amenities, variousness of shopping, enough convenient facilities, availability of visitor centers. These variables did not have a huge influence on the actual satisfaction level so these variables do not require an immediate affection or change. However, if the improvements are made in these, there will be arise on satisfaction level. The expectation level of safety and convenient parking services was low, but the actual satisfaction level was high but this conclusion can not be generalized, because the research was conducted during a time period when the safety of travel was in a question on world-wide. Also the research has shown that the overall satisfaction level hid a positive effect on re-visitation/recommendation. Especially, since the research subjects were Korean travelers going to Europe, a larger effect was reflected on recommendation than re-visitation.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구 설계

Ⅳ. 분석 결과

Ⅴ. 결론

참고문헌

키워드

관광지 매력속성 기대수준 만족수준 재방문 추천