부동산중개 모바일 앱의 지각된 가치가 사용자 만족에 미치는 영향

• 영문명: The Effect of Perceived Value on User Satisfaction of Real Estate Brokerage Mobile App
• 발행기관: 한국주거환경학회
• 저자명: 이경아(Lee, Kyoung-Ah) 김갑열(Kim, Gab-Youl)
• 간행물 정보: 『주거환경(한국주거환경학회논문집)』住居環境 제13권 제3호 (통권 제29호), 281~298쪽, 전체 18쪽
• 주제분류: 사회과학 > 지역개발
• 파일형태: PDF
• 발행일자: 2015.09.30

영문 초록

The development of information and telecommunication has produced new paradigms such as mobile computing, and because of it, mobile commerce has amplified exponentially. From this, circumstance, the real estate brokerage industry has become of new value to users to provide real estate brokerage information through a mobile application, which has expanded the new market. This point of view of study had attempted to suggest that strategic implication and basic information of the manager’s provision of information of real estate brokerage for analyzation that value of the perception factor and perceived value of impact, which has effect on perceived value of real estate brokerage provisioning of information applications. For this, the foundation of a value based Adoption Model and Information Success Model has been analyzed in connection of the quality factor, perceived value, user satisfaction, and continuous use intention. First, the perceived value of real estate brokerage provision of information is influenced positively by the information quality and system quality. Second, perceived value is analyzed by user satisfaction and continuous use intention with an affirmative impact. Third, service quality does not significantly impact the perceived value and user satisfaction, as it does not significantly impact the continuous use intention that is analyzed. This point of view, based on the result, suggests the implication of attempting to increase information quality and system quality, and also enlarges service range.

목차

Ⅰ. 서 론

Ⅱ. 이론적 논의

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결 론

키워드

가치기반수용모형 IS성공모형 모바일 앱 지각된 가치 사용자 만족 Value based Adoption Model Information Success Model Mobile App Perceived value User Satisfaction