미용종사자의 이미지 메이킹에 따른 직무만족 및 직무성과에 관한 연구

• 영문명: A Study of the Effects of Image Creation on Beauty Workers' Job Satisfaction and Job Performances
• 발행기관: 한국인체미용예술학회
• 저자명: 허혜순(Hye soon Heo) 도주연(Ju yeon Do)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제16권 제1호, 195~208쪽, 전체 14쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2015.03.30

영문 초록

In an era of image competition, there is a rising demand for beauty because of the increase in the population of working women, men's interest in appearance and changes of consciousness. In fact, a relatively large market targeting individuals has been created. As appearance becomes a critical factor in first impressions, no matter how talented a nindividual is, without the appropriate image or attitude that individual could be underestimated. Because beauty workers serve customers face-to-face, they can be immediately aware of customer responses. Therefore, image creation is very important to them. Based on these circumstances, this study investigated the effects of image creation on beauty workers' job satisfaction and job performances and found the following: First, according to analysis of demographic characteristics, a statistically significant difference was found in age, marital status, education, college major and region. In terms of type of business, a significant difference was observed in type of job, length of employment and duration of work. Second, according to factor analysis and reliability analysis on how image creation is correlated with job satisfaction and job performances, a degree of reliability was observed. Third, a significant correlation was observed between image creation and job satisfaction/job performances.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 방법

Ⅳ. 연구결과 및 고찰

Ⅴ. 결론

참고문헌

키워드

이미지 메이킹 직무만족 직무성과 미용종사자 Image making Job Satisfaction Job Performances Beauty Workers