성인여성의 여드름 화장품 역할 중요도와 구매행태에 관한 연구

• 영문명: A Study of the Importance of Cosmetics for Acne-prone Skin in Adult Women and their Purchasing Behavior
• 발행기관: 한국인체미용예술학회
• 저자명: 손혜영(Hye Young Son) 조지훈(Ji Hoon Cho) 김선형(Sun Hyoung Kim)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제16권 제1호, 83~98쪽, 전체 16쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2015.03.30

영문 초록

This study aimed to highlight the importance of acne-prone skin care, set correct directions for the selection of cosmetics, accumulate accurate knowledge on acne-prone skin and provide empirical data for the effective use of cosmetics after investigating difference in consumer awareness of acne-prone skin and their buying behavior. For this, a questionnaire survey was conducted with a total of 200 adult women aged 20 to 39 using a mobile application. The collected data were analyzed using SPSS. The study results found the following: In terms of the cause of acne, 'basic life habit' and 'stress' accounted for the greatest number of responses. When asked what the greatest concern about acne-prone skin was, 'wire pores (40.5%)' and 'acne scars (35.5%)' accounted for the greatest number of responses. In addition, 85.5% responded that they used cosmetics to improve their acne-prone skin condition. When asked what is most important in selecting cosmetics, 'ingredients (53.2%)' accounted for the greatest number of responses. Based on the results above, therefore, in order for the acne-care cosmetics manufacturers to approach customers and gain their trust and confidence, it is important to provide easy-to-understand and accurate information instead of luring consumers with exaggerated ads.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 방법

Ⅳ. 연구결과 및 고찰

Ⅴ. 결론 및 제언

참고문헌

키워드

성인여성 화장품 구매행태 여드름 피부 Adult Women Cosmetics Purchasing behaviour Acne-prone Skin