실업계 남자 고등학생의 화장품 사용 및 구매 양상

• 영문명: Use and Purchase Patterns of Cosmetics among Male Business High School Students
• 발행기관: 한국인체미용예술학회
• 저자명: 박다해(Da Hae Park) 김미영(Mi young Kim) 문덕환(Deog Hwan Moon)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제16권 제1호, 61~81쪽, 전체 21쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2015.03.30

영문 초록

This study was conducted to prepare fundamental data on the study of cosmetics and to assess the purchasing behavior and use of cosmetics among male business high school students, a demographic that has shown recent significance in the cosmetics market. This study was performed with 800 male students of business high schools using structured self-administered questionnaires from April 5th to 16th,2010. The contents of the questionnaires were composed of 5 items regarding general characteristics, 12 items regarding usage of cosmetics, and 5 items regarding purchase behavior of cosmetic.s The collected data were analysed using the statistical package for SPSS. The results were as follows: The use rate of cosmetics was 83.0% total; 48.2% for acne treatments, 31.9% for hair care cosmetics, etc. The rate of hair coloring experience was 57.3%. The reasons for the use of make-up included covering of freckle(33.3%), appealing expression(27.6%), and sun protection(24.1%), etc. Regarding purchasing behavior, the method of purchase was via a family member(64.4%), the route of purchase was through a specialty store and beauty salon(53.5%), the cost of purchase items was less than 20,000 won monthly(88.4%), and expenses were born by parents(54.6%), Factors considered in the purchase of cosmetics goods were price(54.4%), quality(54.4%), and recommendation(43.8%). The use rate of cosmetics increased according to an increase in grade level, an increase in family income level, and an increase in interest by features. As the above results indicate, this study can recommend the supply of cosmetics with high quality and low price for male students of business high schools, the reinforcement of advertising of basic cosmetics, cosmetics for acne and cosmetics for hair care.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구결과 및 고찰

Ⅴ. 결론

참고문헌

키워드

화장품 사용 구매양상 cosmetics use Purchase Patterns