한류호감도와 중국 여대생의 메이크업 태도와의 상관관계 연구

• 영문명: A Study of Correlations between Chinese College Women's Preference of Hallyu (the Growing Popularity of Korean Pop Culture) and their Makeup Attitude
• 발행기관: 한국인체미용예술학회
• 저자명: 수화(Hua Shou) 김의형(Eui Hyoung Kim) 김선형(Sun Hyoung Kim)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제16권 제1호, 45~60쪽, 전체 16쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2015.03.30

영문 초록

This study attempted to unveil the close relationship between the fever of hallyu and Chinese college women's makeup attitude. The study results found the following: First, as the frequency of makeup use increased, respondents' image of Korean cosmetics improved. In addition, preference of hallyu stars' makeup was high. Second, significantly positive correlations were found between the image of Korean cosmetics and preference of Korean TV series / hallyu stars. In addition, the imitation of Korean makeup was in positive correlation with the preference of Korean TV series / hallyu stars. Furthermore, positive correlations were observed between preference of hallyu stars' makeup and preference of Korean TV series / hallyu stars. To discover the effects on the preference of Korean TV series and hallyu stars on the image of Korean cosmetics, multiple regression analysis was conducted. According to the analysis, preference of hallyu stars was the highest, followed by preference of Korean TV series in terms of the influence on Korean cosmetics. Third, to investigate the effects of the preference of Korean TV series and hallyu stars on the imitation of Korean makeup, multiple regression analysis was carried out. The analysis results revealed that as the preference of hallyu stars increased, imitation of Korean makeup was high. Along with the preference for Korean TV series and hallyu stars, in addition, imitation of hallyu stars' makeup styles was high. Therefore, the preference of hallyu stars had a significant effect on the preference of hallyu stars' makeup trends.

목차

Abstract

Ⅰ. 서론

Ⅱ. 연구내용 및 방법

Ⅲ. 결과 및 고찰

Ⅴ. 결론 및 제언

참고문헌

키워드

한국드라마호감도 한류스타호 감도 한국화장품이미지 메이크업 모방행동 Preference of Korean TV Series Preference of Hallyu Stars Image of Korean Cosmetics Makeup Imitation