중국산 수입 농식품의 안전성에 대한 소비자 선호도 분석

• 영문명: Consumer Preference for Safety Relative to Imported Agricultural Food Commodities from China
• 발행기관: 한국무역연구원
• 저자명: 김충실(Chung Sil Kim) 이상호(Sang Ho Lee) 정혜경(Hye Kyung Jung)
• 간행물 정보: 『무역연구』제11권 제2호, 289~301쪽, 전체 13쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2015.04.30

영문 초록

The aim of this paper is to analyze Korean consumers' preference for safety relative to imported agricultural food commodities from China by using conjoint analysis. The main results of this paper are summarized as follows. First, the results indicate that customers consider the distribution stage(39.63 percent) as the most important one of the four attributes followed by price(23.18 percent), Chinese governmental authorization(19.01 percent), and food safety hazards(18.18 percent). Second, findings show that the most preferred attribute level is obtaining Chinese governmental authorization, domestic quarantine safety in the distribution stage, chemicals in food safety hazards, and one-time price.

목차

Abstract

Ⅰ. 서론

Ⅱ. 연구방법

Ⅲ. 자료 및 분석결과

Ⅳ. 요약 및 결론

References

키워드

Food Safety Imported Agricultural Food Commodities Conjoint Analysis