호텔 연회상품의 마케팅 사례 연구

• 영문명: A case study on the Product Marketing of the Hotel Banquet
• 발행기관: 한국외식경영학회
• 저자명: 신형섭(Hyung sup Shin)
• 간행물 정보: 『외식경영연구』3권 2호, 149~169쪽, 전체 20쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2000.12.31

영문 초록

The hotel industry in Korea is still thought to be in the tumultuous period directly affected by the IMF system. Amid severe competitions among the special grade second class hotels in Seoul area to induce banquets, there is a parameter which plays a huge role. This article compares and analyzes the banquet service among the hotels of the same grade to delve into the problems and, by thus, present the direction of the study. It is especially necessary to employ such policy by which various package events at economic price shall be planned during the dull season. In this case, technical sales shall be exercised in terms with the client's situation since, otherwise, hotel's image may be hurt by price dumping and lack of service due only to win the competition among the hotels of the same rank. You may loose credit and reliability from the clients if competition by dumping of price and lack of service tums out to be more than normal. This is why it is important to understand the significance of the banquet division in the hotel business and to get together to develop new banquet products in close assoaation with the hotels of the same grade.

목차

Ⅰ. 서론

Ⅱ. 연회상품 마케팅 이론적 접근

Ⅲ. 호텔연회 상품 비교현황과 사례분석

Ⅳ. 연회상품 문제점과 마케팅 전략 방안

Ⅴ. 결론

참고문헌

Abstract