외식서비스산업의 고객기대 선행요인에 관한 연구

• 영문명: Study for the Primary Factors Precedent about Customers Expectation of the Food Service Industry
• 발행기관: 한국외식경영학회
• 저자명: 김기영(Ki young Kim) 김종훈(Jong hwoon Kim)
• 간행물 정보: 『외식경영연구』3권 2호, 25~46쪽, 전체 21쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2000.12.31

영문 초록

Actually, the food service companies were faced a keen competitions and a process which is sensitively opposed th the change of the world environment. Each the food service company does not forecast the expectation of customers to survive, but each company have to pass over the expectation of customers. The alternative proposal which satisfies to a desire of each customer and the company which does not have a intent consideration were finally mined in the modern marketing environment. Because the patterns of customer purchase are various and become individual, if the company does not satisfy the need and satisfaction of customers. The food service company must show what we do not predict, what we quite do not exert ourself, and what we think the above necessity to customers. Exactly, customers were felt the important differee of service by the company. Thereupon the company must precisely penetrate the mind of custorrrs, consider, and always behave at customers position However, the expectation of customers become larger and there is no person who is not a customer in the world. Also, in any case there is on unique standard when customers expect the service. The best way is the sincerity of service. The sincerity is the trust, the consistency, and morality. If the food service company make the service that came from its heart, many primary factors that move the customers expectation will disappear at the heart of customers.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 고객기대의 선행요인

Ⅳ. 결론

참고문헌

Abstract