레스토랑 수입증대 방안에 관한 연구

• 영문명: A Study on the Revenue Enhancement
• 발행기관: 한국외식경영학회
• 저자명: 나정기(Jeong ki Na) 김명희(Myung hee Kim)
• 간행물 정보: 『외식경영연구』3권 2호, 105~124쪽, 전체 19쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2000.12.31

영문 초록

This study was intended to introduce and examine the recent articles on restaurant revenue management published by Cornell Quarterly, and to give a general scheme to enhance restaurant revenue In a series of articles presented by Sherly E. Kimes et al,. and Bill Quain et al,. on the application of RRM(restaurant revenue management), They introduce and examine how to develop a RRM system, demonstrate how RRM was applied to a pilot restaurant, and develop guidelines that restaurant operators can use to increase their revenue per available seat hour(RevPASH). Today's foodservice facilities have many problems. To overcome these problems, they have to become as efficient as possible. This need for effiaency has led straight to the system approach in which all foodservice components are coordinated to achieve the goals of the restaurant. The goals of a restaurant may be the highest profit consistent with boost customers satisfaction. Considering these points imrund, strategies and tactics for increasing RevPASH are not so helpful as they explained.

목차

Ⅰ. 序論

Ⅱ. 수입증대 방안에 대한 이론적 고찰

Ⅲ. 수입증대방안

Ⅳ. 결론

참고문헌

Abstract